Navigating the Toy Industry: A Journey Through Children’s Mobility Toys
A child’s development is greatly aided by toys, which promote hands-on motor skills, reasoning, and cognitive thinking. At a 12 percent compound annual growth rate, the $1.5 billion Indian toy market is predicted to reach $2.73 billion by 2027.
Toys have changed along with science and technology, and there is a growing market for toys that encourage STEM education and problem-solving techniques, but classic toys like the tricycle and its more modern variants like the kick-scooter, and ride-ons continue to grow in popularity.
At the moment, the majority of toy manufacturers are found in the central Indian states; the MSME sector comprises just 4,000 units. Changes in China’s import duties have resulted in a decrease in the import of toys, but exports have increased as a result of government initiatives supporting the “Made in India” idea. To support a manufacturing ecosystem, the government intends to introduce an incentive program for Indian toy manufacturers worth INR 3,500 crore, linked to production.
Let’s check out the category we have at Bidso in Toys:
1) Scooters for Kids: A Wholesome Adventure:
Kick scooters are an excellent way for children to explore their neighborhoods while developing balance and coordination. They come in various models, including:
- Three-Wheeled Scooters: Three-wheeled scooters are ideal for younger children who enjoy cruising because they provide more stability and support. They are lightweight and sturdy due to the Mild Steel base encased in what they are made of.
- Two-Wheel Scooters: Suited for older kids looking for more maneuverability.
- Foldable Scooters: Similar to kick scooters, foldable scooters can be folded in half for convenient storage. Typically, they are made of carbon fiber, plastic, or aluminum. While some foldable scooters are lighter and better suited for cruising, others feature a sturdy design for tricking and stunting.
Materials Matter: What Are Scooters Made Of?
The choice of materials for scooters can significantly impact their performance and durability. Here are some common options:
- Aluminum Alloy: A lightweight and durable choice.
- Plastic: Budget-friendly, but may lack the robustness of other materials.
- Steel: Strong and resilient, making it ideal for heavy use.
2) Cruising into Adventure: Kids’ Ride-On Vehicles:
Ride-ons are perfect for the youngest adventurers, available in various forms to cater to different needs
- Pedal-Powered Cars: Encourage physical activity and coordination.
- Electric Ride-On: Battery-powered vehicles with a range of designs.
Materials for a Smooth Ride
The materials used in ride-on vehicles can significantly affect their performance:
- Plastic: Lightweight and affordable for entry-level models.
- Metal Frames: Enhance sturdiness and durability.
- Rubber Wheels: Ensure a smooth ride and stability.
- Rubber Wheels: Ensure a smooth ride and stability.
3) Tricycles: Classic Mobility for Toddlers:
Tricycles have been a classic choice for toddlers, promoting balance and mobility. They come in various models:
- Push Tricycles: Designed for parents to push and control.
- Pedal Tricycles: Enable independent pedaling and steering.
Building Durability: Tricycle Materials
- The materials chosen for tricycles can impact their longevity:
- Steel Frames: Offer robustness and durability.
- Plastic Components: Used for comfort and aesthetics.
When sourcing mobility toys for your brand, there are critical considerations to keep in mind:
- Quality Assurance: Ensure safety standards are met.
- Customization: Discuss branding and design options.
- Materials: Choose materials that align with your brand’s values.
- Certifications: Confirm compliance with regulations.
Standard procedure for toy industries:
The Indian Government’s The Toys (Quality Control) Order, 2020′ mandated compliance for regulating children’s play with toys and materials, effective from 1 September 2020.
Toy manufacturers and importers in India must adhere to strict BIS standards to ensure safety during manufacturing and import. The BIS Certification sets safety norms for toys’ mechanical and physical properties and requires a license from the Bureau. This order applies to both Indian manufacturers and importers, but not to export-produced goods.
The Bureau certifies and enforces toys by physically inspecting factories and manufacturing units, and requires import shipment samples to comply with BIS standards.
Toy manufacturers can apply for a BIS license under the certification scheme, which provides two classifications for toys.
The BIS certification mandates compliance for toys for children under 14. Manufacturers are seeking clarification on old stock and seeking more time for testing by third-party laboratories. COVID-19 has caused manufacturers to shut down hundreds of factories, with over half of toys sold in India being imported from China. Encouraging Indian manufacturers can bridge this gap and ensure the safety of children.
Leading exporters of toys worldwide by country:
India imports most of its toys from China, the United States, and Austria and is the 3rd largest importer of Chinese toys worldwide.
The top 3 importers of Chinese toys are Vietnam with 18,337 shipments, Uganda with 3,004, and India at the 3rd spot with 1,346 shipments.
The United States was the leading importer of toys, games, and sports requisites 2022, with imports of approximately 55.2 billion U.S. dollars.
China is the world’s top producer and exporter of toys and children’s products. It represents almost 80% of the world’s supply of toys. It continues to be the industry’s leading manufacturer and exporter of toys and children’s products.
In Conclusion: An Adventure Awaits
In the world of children’s mobility toys, variety is key. From kick scooters to remote-controlled cars, ride-ons to tricycles, there’s something for every young adventurer. When sourcing these products for your brand, collaborate with experts to ensure you find the right models and materials aligned with your brand’s vision and values. By offering high-quality mobility toys, you can provide children with safe and exciting ways to explore the world around them.
Explore our range of high-quality toys now on our website- www.bidso.com
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