In-Mold Labeling vs. Sticker Labels for Kick Scooters and Toys: A Comprehensive Guide

Discover the differences between in-mold labeling and sticker labels for kick scooters and toys. Learn their benefits, disadvantages, and how Bidso, a leading contract manufacturer, uses IML to enhance product quality.


In the world of kick scooters and toys, the choice of labeling can significantly impact the product’s appeal, durability, and overall quality. Two popular labeling techniques are in-mold labeling (IML) and sticker labels. This comprehensive guide explores the differences, benefits, and disadvantages of both methods, with a spotlight on how Bidso, a leading contract manufacturer, leverages IML to enhance its products.

What is In-Mold Labeling (IML)?

In-mold labeling is a process where pre-printed labels are placed into a mold before the plastic is injected. The label becomes an integral part of the final product as the plastic solidifies.

Key Features of In-Mold Labeling:

  • Seamless Integration: The label is fused into the product, making it durable and resistant to peeling.
  • High-Quality Graphics: IML allows for high-resolution graphics that enhance the product’s appearance.
  • Durability: The label is protected by the plastic, making it scratch and water-resistant.

What are Sticker Labels?

Sticker labels are adhesive-backed labels applied to the surface of a product after manufacturing. They are a common and versatile labeling solution.

Key Features of Sticker Labels:

  • Flexibility: Available in various materials, shapes, and sizes to fit different products.
  • Ease of Application: Simple to apply and can be added at any stage of the manufacturing process.
  • Cost-Effective: Generally cheaper than IML, especially for smaller production runs.

Benefits of In-Mold Labeling for Kick Scooters and Toys:

  1. Durability: Labels are embedded in the plastic, offering superior resistance to wear and tear.
  2. Aesthetic Appeal: High-quality graphics and seamless integration enhance the overall look of the product.
  3. Hygiene: The absence of edges or seams prevents dirt and bacteria from accumulating.

Disadvantages of In-Mold Labeling:

  1. Higher Initial Costs: Requires specialized equipment and molds, increasing upfront costs.
  2. Longer Lead Times: The process can be slower due to the need for custom molds and pre-printed labels.
  3. Limited Flexibility: Changes to the label design require new molds, making it less flexible for updates.

Benefits of Sticker Labels for Kick Scooters and Toys:

  1. Cost-Effective: Ideal for small production runs and budget-conscious projects.
  2. Versatility: Can be applied to various surfaces and easily updated with new designs.
  3. Quick Turnaround: Faster to produce and apply, allowing for quicker market entry.

Disadvantages of Sticker Labels:

  1. Durability Issues: Prone to peeling, fading, and damage over time.
  2. Less Professional Appearance: May look less integrated and lower in quality compared to IML.
  3. Susceptibility to Environmental Factors: Can be affected by moisture, heat, and friction.

Bidso: Elevating Toy Manufacturing with In-Mold Labeling

At Bidso, we are committed to delivering high-quality, durable, and aesthetically pleasing products. As a leading contract manufacturer specializing in kick scooters, tricycles, and ride-on toys, we leverage the latest technologies, including in-mold labeling, to ensure our products stand out in the market.

How Bidso Uses In-Mold Labeling:

  • Enhanced Durability: Our in-mold labeling process ensures that the labels on our toys and kick scooters are embedded within the plastic, making them resistant to peeling and wear.
  • Superior Aesthetic Appeal: By using high-resolution graphics in our IML process, we create visually striking products that appeal to both children and parents.
  • Quality Assurance: The seamless integration of labels through IML contributes to the overall hygiene and safety of our products, ensuring they meet the highest standards.

By incorporating in-mold labeling, Bidso not only enhances the durability and appearance of our toys but also reinforces our commitment to quality and innovation.


Both in-mold labeling and sticker labels have their place in the production of kick scooters and toys. In-mold labeling offers superior durability and a high-end finish, making it ideal for premium products. On the other hand, sticker labels provide flexibility and cost-effectiveness, making them suitable for smaller production runs and budget-friendly projects.

When choosing between the two, consider the product’s intended use, target market, and budget constraints. By understanding the advantages and disadvantages of each method, you can select the best labeling solution to enhance the appeal and longevity of your products. With Bidso’s expertise in in-mold labeling, you can be assured of top-quality products that meet and exceed market expectations.